It’s never easy for a service to communicate effectively with its users, especially as the business grows. However, success is all about how you listen and how you interact with your users. Therefore, you should gather feedback for your products or encourage people to get involved.
Public product roadmaps have been created specifically for this purpose and are one of the most transparent ways to inform consumers about new products or upgrades. For this reason, Feedsocio has its roadmap for its customers to support them and treat them as they’d like to be treated.
Product roadmaps visible to the public are often a source of anxiety for teams. Some product managers despise the notion of “public roadmaps.” These are perfectly valid concerns that should be addressed. Publishing a roadmap is an important step, and you should make sure your entire team is on board.
To assist you, we created a blog that your team can use. It will help you ask the appropriate questions and start discussing public roadmaps.
The biggest advantage of a Public roadmap, according to most companies, is its openness to stakeholders. This makes perfect sense because a public roadmap is primarily for the public. But, many other benefits come with a public product roadmap. Benefits that contribute to your business’s overall health, profitability, and growth.
You shouldn’t overlook these benefits, especially if you’re trying to convince yourself or your company to publicize your plan. Everyone has a subconsciously set priority. That’s perfectly fine. It shouldn’t impact your ability to satisfy customers in any way.
However, let’s see what advantages Public roadmaps provide.
It is common for product managers to become enamoured with their brainchild to the point where they stop listening to criticism or helpful feedback. It makes little difference if the person is a consumer, an investor, or a teammate.
However, 42% of firms fail due to a lack of market demand. This means everybody should lean toward building their roadmap around users rather than their interests, opinions, or ties.
Creating a product without the involvement of consumers means that you are creating a product only for your use. Your company will suffer as a result.
Let’s look at why having a public roadmap is detrimental in this scenario now that we’ve demonstrated why customer and user information is crucial.
Source: Pragmatic Marketing
Internal roadmaps are frequently focused on development. It isn’t intended to be seen by “normal” people. They primarily serve as a means for the product team to keep meticulous records. On the other hand, external-facing teams must convey it to “regular” individuals.
Who will assist them in “translating” it, offering further knowledge, and assisting them? The product development team. Is it possible for anyone on any team to drop everything and deal with someone else’s “important” problem? No. Will individuals have to wait a long time for information? Yes. Who will be irritated? Everyone.
For benefits, the roadmap will be available to all teams, including:
1. Internally, to utilize it internally to organize their work.
2. In the public, consumers, potential clients, and other stakeholders may see it right away.
Product managers do not need to interrupt their work every 5 seconds to clarify, interpret, and communicate.
While a client waits, other teams do not have to burn a fuse waiting for the product team to respond.
Less squandered time equals less squandered cash.
Existing clients aren’t the only ones that benefit from public roadmaps. They can also be quite successful in attracting new customers.
A public roadmap can assist in attracting new consumers in two ways:
1. Potential users are confused by your roadmap during research
People, especially when selecting new SaaS software, like to conduct considerable study first. (The variety of) features are one of the essential considerations when selecting software. There are rarely “ideal” solutions to any problem. Most possibilities still need this or that—minor details, but still details.
They can know what’s coming up if your roadmap is public and readily available.
It is up to you to fix the “fault” with your goods that was discovered by them.
If you aren’t, you probably aren’t the ideal fit for their use case anyhow. It helps them save money, and it keeps you from losing customers.
2. Possible users will inquire about your public roadmap
Some individuals are interested in your ideas for the product.
By making your Product roadmap public, you may either show people, “Yes, we will be creating this item and all these other wonderful things” “NO, we are not going to build this thing or that!” via a public roadmap.
You’ll be able to demonstrate the value you’ll provide to both potential consumers you interact with and those you don’t.
There will be less hesitancy while researching the customer’s side. As a result, deals can be finalized considerably more quickly. In addition, customer-facing personnel and customers will be able to communicate more efficiently.
A public roadmap allows us to understand our customers’ goals better, build a fantastic community, and make better decisions about Feedsocio. If you want more information about creating a public roadmap, please visit www.feedsocio.com.
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